In the face of the unexpected global pandemic, small businesses are finding it hard to sell their products consistently. From the inability to physically interact with clients to inconsistent consumer patterns, small business owners are going through their worst period of operation. Despite all the implications and the inability to reach out to clients meaningfully, there exist unexplored array of solutions, that every small business owner can turn to. The following are product promotion solutions you should consider to keep your business afloat.
Emails
Do you know anyone who does not have an email? Emails have become an important mode of communication in the recent past. The use of emails is largely unexplored by small businesses despite recent studies showing how effective emails can be in product promotions. What sets email marketing apart from the many other marketing strategies you may consider is the ease of setting up, personalization, and the fact that you can measure the result in real-time. Regardless of what you sell, creating that mailing list to interact with and engage your clients and customers with regards to your products will do the trick. Whenever you have a new product you wish to expose to your audience, your mailing list will be a great start.
By communicating through your personalized and secure email, you will be able to convert prospects into customers, clients, and even brand ambassadors.
Switching online, having that domain registered, and having your mails hosted is as easy as ABC. With our customizable hosting solutions, you can easily create unlimited email addresses as well as a mailing list for easier and effective communication. You can edge out the fatigue of losing out on sales because of substandard product promotion strategies by ordering for domain and hosting here. By promoting your products through mailing, you have a fast and easy way to reach out to clients but also a cost-effective, action-oriented, measurable, and easily accessible product promotion solution. Indeed, a recent study established that 81% of customer acquisition and 80% of customer retention is a direct return of email marketing campaigns in product promotion.
Social Media
Social media has risen to sensationally redefine the online space; giving lots of power to consumers. The fact that almost everyone in society has some presence on social media is reason enough for small business owners to adopt this tool in product promotion. Multiple studies have done on how effective social media is for businesses; all of these studies have proved countless times how businesses can turn around their fortunes by harnessing this power. It’s so important that close to 80% of small businesses that integrate social media into their marketing strategies outsell their peers by far. Given the ease and literary no set up costs, what would be your reason, as a business owner, to not use this devastatingly effective tool? That more than half of small businesses aren’t using social media is quite disturbing. Facebook, Twitter, Instagram, and WhatsApp have proven very effective for product promotions. With WhatsApp, for example, you can reach a targeted group on your contact list and easily measure the results of your promotion campaign by analyzing the raw data that is readily available to you.
Partnerships
The business landscape is changing very quickly. Today, it is defined by a global pandemic; who knows what will dictate it tomorrow. Consumer patterns are changing and small businesses are competing for the same customers with the same type of products. A partnership is a very practical way of promoting your product and exposing it to new audience segments and geographies. Entering a mutually beneficial partnership with established businesses that sells to a certain target is a very effective way to reach them. As a small business owner, you will benefit from their strategies and boost sales whenever you collaborate on projects and events. You will also reposition your brand and be able to gain trust from the collaboration, especially if you partner with reputable companies.
The end product of all product promotions for small businesses is that what you advertise or market should be reflected in your online shop or website, for example. We are committed to ensuring you get the best out of our hosting solutions. We guarantee increased uptime, security, speed, and ease of upgrade when need be. You may have the best product promotion strategy but be unable to close out sales because your site is not loading, is not secure, or is irritatingly slow. All our hosting solutions are customized to solve that. Have a look here.